How should new people in the cosmetics industry choose OEM factories?

2022-11-04

The beauty market in China is expanding, standardizing and maturing. Many enterprises like this big cake and want to share it. And the brands that have been deeply rooted in the beauty market will continue to make new attempts to enhance the competitiveness of enterprises. However, the problems faced by entering the industry as a newcomer include:

1. Channels
For enterprises that have not been exposed to the cosmetics industry before, it is a major difficulty to determine the channels through which to obtain the latest market information of the cosmetics industry and decide what products to produce on this basis.

2. Funds
In the early stage of R&D and production, enterprises need to invest a lot of money in factory construction, scientific research equipment and talent recruitment. However, the investment in marketing can not be avoided. How to balance production R&D and marketing promotion is a major difficulty for enterprises.

3. Selection, brand positioning and channel positioning
What kind of products should an enterprise choose to enter the cosmetics market? Whether the brand positioning is high-end or low-end? How should the product be marketed to be competitive when facing different users? What kind of channel positioning can reduce production costs. These are all problems that enterprises that want to survive in the beauty market cannot avoid.

For beauty lovers, please note that not all cosmetics can be put in the refrigerator

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